1 months
Duration
Free
Free
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Tuition fee
Anytime
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Apply date
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Start date

About

This Marketing in an Analog World offered by Coursera in partnership with University of Illinois is part of the Digital Marketing Specialization.

Visit the official programme website for more information

Overview

The programme

Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores.

Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis.

Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the analog world has been largely ignored.

This Marketing in an Analog World offered by Coursera in partnership with University of Illinois examines this issue by asking how the Digital Revolution has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and to participate as a member of a rich learning community.

Programme Structure

Courses include:

  • Course Overview and Digital Dominance
  • Analog Resistance
  • Digital & Analog Symmetry
  • Analog Transformation

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Beginner Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing in an Analog World
-
Coursera

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