Overview
At Future of Branding Week created by Future London Academy you can discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
This one-week learning adventure is for people who want to understand what differentiates a good brand from a great one, how to create a legacy and what you need to know to succeed globally. This programme will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.
Programme includes talks, round tables, mini-workshops, visits to exhibitions and professional discussions. You will also have a unique opportunity to get a behind the scenes look at the most influential agencies in London and meet fellow creatives from around the world.
Students at Future of Branding Week created by Future London Academy will learn:
- How to make brands more human and customer-centred
- What are the most undervalued brand strategies at the moment
- Methodologies and frameworks London's creative agencies use
- What do new technologies mean for the branding industry
- How leading design studios work with clients and manage teams
- What Gen Z wants to see from modern brands
- Best practices for brands on social media
- Latest trends in design and branding
Programme Structure
Structure of the programme:- Morning guest: the first activity of the day includes informal talk over breakfast to activate brain and body to receive the creative stimuli of the day. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the creative industry.
- Morning session: it is the first session of the day, it will take the form of a lecture, round table or a workshop in one of London's top companies.
- Lunch break: between the morning and afternoon sessions we will have a short break when you will have an opportunity to have lunch and enjoy the surroundings of the day programme locations.
- Afternoon session: it is the second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing secrets they use in everyday work.
Audience
Who is this programme for:- Creative and art directors
- Brand managers and strategists
- Heads of marketing
- Graphic, motion, digital and packaging designers
- Everyone who is passionate about branding
Lecturers
Course curator
Glenn Garriock, co-founder of FormFiftyFive
Gleen Garriock is a freelance graphic designer from Scotland currently living and working in Germany. Since 2009 he's worked in various fields such as branding, print, packaging, web & user interface design, as well as cultural & social communication.
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Disciplines
Design Advertising View 221 other Short Courses in Design in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Future London Academy and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
Who attends this programme:
- Creative Directors and Heads of Design
- Brand Managers and Strategists
- CMOs and Heads of Marketing
- Designers and consultants
- Professionals who are passionate about branding
Tuition Fee
-
International
3200 GBP/fullTuition FeeBased on the tuition of 3200 GBP for the full programme during 4 days. -
National
3200 GBP/fullTuition FeeBased on the tuition of 3200 GBP for the full programme during 4 days.
Living costs for London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.