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Advanced Marketing Strategy, Short Course

  • Application Deadline
  • 5 days
    Duration
University rank #783 (BCR) Barcelona, Spain
Develop a meaningful understanding of markets, customers and prospects, and use this knowledge to develop and deliver superior offerings in order to capture value. with the Advanced Marketing Strategy programme at ESADE.
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Overview

Marketing strategy has become one of the most complex areas within a firm. While its main role is to create value for customers and capture a share of that value for the firm, a number of changes in the market -new players, technology shifts, explosion of media and channels, hyper-connectivity, customer divergence, etc- have shaped an extremely complex scenario for managers and their brands.

The Advanced Marketing Strategy programme at ESADE will help participants to:

  • Achieve strategic marketing thinking: a solid, down-to-earth and updated perspective to strategic marketing thinking
  • Acquire new marketing tools: in order to articulate meaningful value propositions for customers
  • Explore new frameworks and approaches: to solve the crucial marketing and commercial problems that firms are facing today.
  • Develop analytical skills: key to formulate actionable marketing plans across industries.

Detailed Programme Facts

  • Deadline and start date We did our best, but couldn't find the next application deadline and start date information online.
  • Programme intensity Full-time
    • Full-time duration 5 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Challenging paradigms
  • Value creation through value propositions
  • Brand-driven strategy 
  • Designing and Managing Omnichannel Systems 
  • Customer and Marketing Analytics 
  • Capturing value from customers 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Advanced Marketing Strategy is aimed at senior and mid-level marketing and sales executives in B2B and B2C markets. It also appeals to directors of smaller companies and entrepreneurs who want to implement and develop market strategy with the end goal of delivering superior offerings in a competitive environment full of new challenges.

Tuition Fee

  • International

    5400 EUR/full
    Tuition Fee
    Based on the original amount of 5400 EUR for the full programme and a duration of 5 days.
  • EU/EEA

    5400 EUR/full
    Tuition Fee
    Based on the original amount of 5400 EUR for the full programme and a duration of 5 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

10% discount for ESADE Alumni members.

Living costs for Barcelona

  • 770 - 1360 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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