Overview
inDIGITAL from ESADE meets the needs of today's companies forced to change their sales and communication strategies. The programme vision is both strategic and practical, working through the theory to help participants grow as professionals. It adds value to companies and achieves objective, quantifiable results.
Students at inDIGITAL from ESADE will:
- discover the new digital tools and deepen in the existing ones.
- be able to design a digital marketing plan for their companies.
Programme Structure
Courses include:
- The new Digital World
- Exponential Technologies
- Impact in Business and Society.
- Importance of Digital Marketing. Key tools and sizing.
- Web strategy. App vs Web.
- The issue of Ad Blockers. Click fraud.
- Keynote: Web Analytics.
- Search in Amazon: organic and paid.
- Search for market research: Google
Key information
Start dates & application deadlines
We will shortly inform you of the dates of the next edition.
Language
Delivered
Disciplines
Marketing Innovation Management Digital Marketing View 3 other Short Courses in Innovation Management in SpainAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CEOs, Managing Directors and Owners of companies in eminently non-digital environments.
- Executives of any discipline within any company, absolutely marketing and sales executives, but also from other departments.
- Marketing Directors and CMOs who are already familiar with some digital marketing fundamentals (SEO, SEM, Display, Social Networks, etc.) but who need a holistic, fast, and quality update.
Tuition Fee
We will shortly inform you of the dates of the next edition.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.