Economics for Managers

Overview

What you'll learn on this Economics for Managers course offered by Harvard Business School Online:

• Develop effective pricing strategies
• Benchmark costs compared to competitors through relative cost analysis
• Apply conjoint analysis to understand what features customers value most
• Understand the power of network effects to drive demand
• Identify sources of competitive advantage through differentiation

Who Will Benefit

• Aspiring Marketing, Strategy, or Consulting Professionals

Explore the world of business through the lens of economics as you prepare for your next opportunity.

• Those Considering an MBA

Prepare for the MBA classroom with the program Harvard Business School offers to incoming students.

• Mid-Career Professionals

Understand how markets work and firms compete in order to develop successful business strategy.

Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Immerse yourself in real challenges faced by business leaders across a variety of industries. Economics for Managers takes you inside a growing online retailer, an events ticket broker, a multinational publishing company, and other firms evaluating market demand, wrestling with pricing strategy, and trying to differentiate themselves. Step into their shoes, and discuss and debate the issues they faced with fellow learners from around the world.