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Marketing in a Digital World, Certificate

  • Anytime
    Application Deadline
  • 1 month
    Duration
Online
This program has been designed by marketing experts and developed in partnership with digital industry leaders including Facebook, Google, Instagram and YouTube.
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Overview

This eLearning programme on Digital Marketing offers an engaging and stimulating learning experience, delivered by marketing professionals through compelling videos, enhanced by motion design and paced with interactive exercises.

This programme offered by CREA INSEEC is composed of 7 modules, totaling 30h (+ 20h of recommended additional course materials to deepen your knowledge). Upon finishing it, a professional INSEEC U. certification is delivered.

This programme's content

  • State of the Digital World - to explore the consumer’s new playground and its unprecedented impact on brands
  • Marketing fundamentals - to build on the essentials of marketing to shape your brand success in the digital world
  • Strategic Planning - to get inspiration and learn how to drive your brand, communication and media planning in this ever-changing environment
  • Targeting & Data - to seize the new opportunities of targeting approaches to reach your audience
  • Formats - to benefit from the key digital formats to engage with your targeted consumers in a relevant and powerful way
  • Platforms - to deep dive into the leading platforms and build your brand presence, where your consumers are spending most of their time
  • Measurement - to delve into the measurement landscape and leverage its tools and methods

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline. More details:

    This programme is based on a monthly subscription and is automatically renewed. Users can unsubscribe at any time.

  • Programme intensity Full-time
    • Full-time duration 1 months
    • Duration description

      30 hours of learning content : videos, exercices and complementary readings.

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses incude:

  • The impact of digital on the marketing mix
  • The end of mass media?
  • The funnel in the digital age
  • A new marketing mindset
  • The new perspective
  • Brand positioning

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

The programme re-establish marketing fundamentals and offers a comprehensive glossary therefore it is accessible to anyone.

Tuition Fee

  • International

    92 EUR/full
    Tuition Fee
    Based on the original amount of 92 EUR for the full programme and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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