Studyportals
Certificate On Campus

How to Develop UX as a Key Component of Branding

Estonian Academy of Arts

3 days
Duration
490 EUR/full
490 EUR/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In this course in How to Develop UX as a Key Component of Branding, Estonian Academy of Arts will focus on brand-building in the context of the user experience (UX). If you look at the most popular brands in the digital field – Instagram, Uber, Dropbox etc – they are all built on a user experience design.

Overview

Great designers justify every decision in their design process in the interests of the best possible final product. If you need to justify your ideas and methods, you need to know the answers or solutions and that requires challenging yourself and asking the right questions. 

What you'll study

The main topic in the How to Develop UX as a Key Component of Branding course from Estonian Academy of Arts will be understanding the user – what the user sees and how they feel when interacting with your product or service. How to make yourself as visual as possible? How to see these blind spots? These are places where we can lose our customers because we can’t understand why they don’t see how things are working.

We will also talk about how to ask questions. Questions are the main tools for the designers. If we don’t collect any data from our users, we make assumptions about what they like and want. When we make those assumptions, we begin to design for ourselves, not our users. We shouldn’t forget we are not our users.

In our lecture, we will talk about how UX is the future of branding. We’ll start from the beginning and talk about the main principles and differences in branding and UX.

Programme Structure

Subjects include:

  • History and background of UX
  • Learn to sketch smarter – wireframes and prototypes
  • Visual design principles
  • How to take “You” out of the user
  • How to make your content make sense
  • Watching users – listen and observe

Key information

Duration

  • Full-time
    • 3 days

Start dates & application deadlines

Language

English

Credits

1 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • The course is aimed at graphic/web designers with 2+ years experience (page layout, colour, typography, visual communication).
  • In addition to the general required materials, candidates are expected to submit a letter of motivation explaining why they are applying and what is their experience with User Experience and Branding so far(max A4). Participants are expected to bring their own sketchbooks, markers and laptops.

Tuition Fee

To alway see correct tuition fees
  • International

    490 EUR/full
    Tuition Fee
    Based on the tuition of 490 EUR for the full programme during 3 days.
  • EU/EEA

    490 EUR/full
    Tuition Fee
    Based on the tuition of 490 EUR for the full programme during 3 days.

Living costs for Tallinn

598 - 948 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

How to Develop UX as a Key Component of Branding
-
Estonian Academy of Arts

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