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How to Develop UX as a Key Component of Branding, Short Course

  • Application Deadline
  • 3 days
Tallinn, Estonia
In this course, we will focus on brand-building in the context of the user experience (UX). If you look at the most popular brands in the digital field – Instagram, Uber, Dropbox etc – they are all built on a user experience design.
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Great designers justify every decision in their design process in the interests of the best possible final product. If you need to justify your ideas and methods, you need to know the answers or solutions and that requires challenging yourself and asking the right questions. Our main topic will be understanding the user – what the user sees and how they feel when interacting with your product or service. How to make yourself as visual as possible? How to see these blind spots? These are places where we can lose our customers because we can’t understand why they don’t see how things are working.

We will also talk about how to ask questions. Questions are the main tools for the designers. If we don’t collect any data from our users, we make assumptions about what they like and want. When we make those assumptions, we begin to design for ourselves, not our users. We shouldn’t forget we are not our users.

In our lecture, we will talk about how UX is the future of branding. We’ll start from the beginning and talk about the main principles and differences in branding and UX.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 3 days
    • Duration description

      16-18 August 

  • Credits
    1 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • History and background of UX
  • Introduction to the UX Fundamentals
  • Learn to sketch smarter – wireframes and prototypes
  • Visual design principles
  • How to take “You” out of the user
  • How to make your content make sense
  • Watching users – listen and observe
  • Understand the true idea of branding and why people buy brands
  • Define a real value of your product
  • Real-world tips and tricks
  • A clear understanding of the principles and benefits of good UX and how to apply it to your design.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • The course is aimed at graphic/web designers with 2+ years experience (page layout, colour, typography, visual communication).
  • In addition to the general required materials, candidates are expected to submit a letter of motivation explaining why they are applying and what is their experience with User Experience and Branding so far(max A4). Participants are expected to bring their own sketchbooks, markers and laptops.

Tuition Fee

  • International

    490 EUR/full
    Tuition Fee
    Based on the original amount of 490 EUR for the full programme and a duration of 3 days.
  • National

    490 EUR/full
    Tuition Fee
    Based on the original amount of 490 EUR for the full programme and a duration of 3 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Tallinn

  • 598 - 950 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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