Overview
Great designers justify every decision in their design process in the interests of the best possible final product. If you need to justify your ideas and methods, you need to know the answers or solutions and that requires challenging yourself and asking the right questions.
What you'll study
The main topic in the How to Develop UX as a Key Component of Branding course from Estonian Academy of Arts will be understanding the user – what the user sees and how they feel when interacting with your product or service. How to make yourself as visual as possible? How to see these blind spots? These are places where we can lose our customers because we can’t understand why they don’t see how things are working.
We will also talk about how to ask questions. Questions are the main tools for the designers. If we don’t collect any data from our users, we make assumptions about what they like and want. When we make those assumptions, we begin to design for ourselves, not our users. We shouldn’t forget we are not our users.
In our lecture, we will talk about how UX is the future of branding. We’ll start from the beginning and talk about the main principles and differences in branding and UX.
Programme Structure
Subjects include:
- History and background of UX
- Learn to sketch smarter – wireframes and prototypes
- Visual design principles
- How to take “You” out of the user
- How to make your content make sense
- Watching users – listen and observe
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Design Marketing User Experience Design View 3 other Short Courses in User Experience Design in EstoniaAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- The course is aimed at graphic/web designers with 2+ years experience (page layout, colour, typography, visual communication).
- In addition to the general required materials, candidates are expected to submit a letter of motivation explaining why they are applying and what is their experience with User Experience and Branding so far(max A4). Participants are expected to bring their own sketchbooks, markers and laptops.
Tuition Fee
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International
490 EUR/fullTuition FeeBased on the tuition of 490 EUR for the full programme during 3 days. -
EU/EEA
490 EUR/fullTuition FeeBased on the tuition of 490 EUR for the full programme during 3 days.
Living costs for Tallinn
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.