Overview

Great designers justify every decision in their design process in the interests of the best possible final product. If you need to justify your ideas and methods, you need to know the answers or solutions and that requires challenging yourself and asking the right questions. Our main topic will be understanding the user – what the user sees and how they feel when interacting with your product or service. How to make yourself as visual as possible? How to see these blind spots? These are places where we can lose our customers because we can’t understand why they don’t see how things are working.

We will also talk about how to ask questions. Questions are the main tools for the designers. If we don’t collect any data from our users, we make assumptions about what they like and want. When we make those assumptions, we begin to design for ourselves, not our users. We shouldn’t forget we are not our users.

In our lecture, we will talk about how UX is the future of branding. We’ll start from the beginning and talk about the main principles and differences in branding and UX.