• Anytime
    Application Deadline
  • 1 day
In this Acumen Presents - Dan Ariely on Changing Customer Behavior Course offered by Udemy, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational, will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions. 


Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash their hands. Knowledge alone won’t cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.

What you'll learn at this Acumen Presents - Dan Ariely on Changing Customer Behavior Course offered by Udemy:

  • Map your customer’s behavior journey
  • Apply 6 Behavior Change principles to your social enterprise
  • Understand 5 Value and Pricing principles to understand how to price your product
  • Design experiments to test these principles in action

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 days
    • Duration description
      2 hours on-demand video
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Introduction to Behavior Change Design for Entrepreneurs
  • Behavior Change Principles to Trigger Use of Your Product
  • Design a Product Customers Will Value and Pay For
  • How Entrepreneurs Can Design Behavior Change Experiments
  • BONUS: Free Preview of +Acumen Master Class with Wharton Professor Adam Grant


  • Aspiring or active social entrepreneurs looking to design smarter products and services to achieve social impact
  • Anyone who wants to learn how to apply practical insights from behavioral economics and psychology to real-life businsesses

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

There are no prerequisites for this course. Students will need a sense of self-motivation to actively complete course activities.

Tuition Fee

  • International

    180 EUR/full
    Tuition Fee
    Based on the original amount of 180 EUR for the full programme and a duration of 1 days.
  • EU/EEA

    180 EUR/full
    Tuition Fee
    Based on the original amount of 180 EUR for the full programme and a duration of 1 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
Udemy continuously offers discounts up to 94% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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