• Application Deadline
  • 1 day
Get Up to 90% Off! The Acumen Presents - Dan Ariely on Changing Customer Behavior course is offered by Udemy. Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, or start using solar power.


The Acumen Presents - Dan Ariely on Changing Customer Behavior course is offered by Udemy.

There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.

This is where social science research can inform the work of social entrepreneurs. In this course, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational, will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions. His research shows that when people make small adjustments to their environment or their daily routines, they can generate new use patterns and trigger better decisions that improve health, education, financial wellbeing, environmental preservation and other forms of social good. 

By drilling down to specific behaviors that your customers need to perform to use your product or service in the intended way, you’ll uncover new opportunities to redesign elements of the experience or motivate people to take required steps. 

In addition to video tutorials from Dan, you'll also gain access to 4 Behavior Change Design Guides (totaling over 90 pages) that will include step-by-step exercises to apply these principles to your product, along with examples from other social enterprises. Once you start seeing these principles in everyday life, you won’t be able to resist redesigning elements of your own life and business to help you and the people around you.

What Will I Learn?
  • Map your customer’s behavior journey
  • Apply 6 Behavior Change principles to your social enterprise
  • Understand 5 Value and Pricing principles to understand how to price your product
  • Design experiments to test these principles in action


  • Aspiring or active social entrepreneurs looking to design smarter products and services to achieve social impact
  • Anyone who wants to learn how to apply practical insights from behavioral economics and psychology to real-life businsesses

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity Part-time
    • Average part-time duration 1 days
    • Duration description

      2 hours on-demand video

  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:
  • Introduction to Behavior Change Design for Entrepreneurs
  • Behavior Change Principles to Trigger Use of Your Product
  • Design a Product Customers Will Value and Pay For
  • How Entrepreneurs Can Design Behavior Change Experiments
  • BONUS: Free Preview of +Acumen Master Class with Wharton Professor Adam Grant

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

  • There are no prerequisites for this course. Students will need a sense of self-motivation to actively complete course activities.

Tuition Fee

  • International Applies to you

    100 EUR/full
    Tuition Fee
    Based on the original amount of 100 EUR for the full programme and a duration of 1 days.
  • EU/EEA Applies to you

    100 EUR/full
    Tuition Fee
    Based on the original amount of 100 EUR for the full programme and a duration of 1 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
Udemy continuously offers discounts up to 90% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".


Check the programme website for information about funding options.

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