• Application Deadline
  • 3 days
Get Up to 90% Off! This Landing Page Design and Conversion Rate Optimization 2017 course at Udemy will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. 


I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table. 

What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? 

In this Landing Page Design and Conversion Rate Optimization 2017 course at Udemy you will learn: 

  • How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
  • How to write headlines and calls to action that will motivate your users to act instead of turning them off 
  • How to design an action block with a clearly defined conversion goal
  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
  • How to run professional usability tests on a tight budget
  • How to build a landing page from scratch on a custom domain without writing a single line of code 
  • The Fogg Behavior Model and how it applies to good landing page design
  • Why understanding the AIDA sales funnel is so important in conversion rate optimization

... and much, much more!

For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table. 

  • If you think this stuff is complicated, it's not. 
  • If you think landing page design stuff is expensive, it's not. 
  • If you think conversion rate optimization is time consuming, it's not.
  • If you think watching this course won't make a different to your bottom line ... think again.

I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. 

This is the course on landing page design I wish I had when I was first starting out! 

Enroll today and enjoy: 

  • Lifetime access to the course and all future updates
  • Over 10 hours of high quality, up to date video lectures
  • Exercises and feedback 
  • Access to the student-only discussion forum
  • 30 day, no questions asked, money back guarantee
  • Over 11,000 studnets enrolled 
  • 4.8 average student rating

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity Part-time
    • Average part-time duration 3 days
    • Duration description

      10 hours on-demand video

  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:
  • Landing Page Design and Optimization Fundamentals 
  • Principles of Good Landing Page Design: Examples, Case Studies & Best Practices 
  • Principles of Persuasion in Landing Page Design 
  • Designing and Building a Landing Page Step by Step in Unbounce 
  • Conclusion and Closing Remarks 
  • Bonus Content: Real-Life Audits - Landing Page Design Best Practices 


          • Website owners
          • Online Marketers
          • Designers
          • Small Business Owners
          • Ecommerce Managers
          • Social Media Managers
          • Pay Per Click / Search Engine Marketing Managers
          • Entreprenuers
          • Digital Marketing Interns
          • Wed designers and web developers

          English Language Requirements

          This programme requires students to demonstrate proficiency in English.

          Academic Requirements

          • A desire to learn new concepts that will help your online business succeed!
          • You should have a passion for high conversion rates.
          • You don't need any coding knowledge or prior web design knowledge.
          • You should have a landing page or website that you want to send traffic to.

          Tuition Fee

          • International Applies to you

            195 EUR/full
            Tuition Fee
            Based on the original amount of 195 EUR for the full programme and a duration of 3 days.
          • EU/EEA Applies to you

            195 EUR/full
            Tuition Fee
            Based on the original amount of 195 EUR for the full programme and a duration of 3 days.
          We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
          Udemy continuously offers discounts up to 90% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".


          Check the programme website for information about funding options.

          StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

          The Global Study Awards: get funded with up to £10,000 to study abroad

          Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.