Landing Page Design and Conversion Rate Optimization

Overview

Landing Page Design and Conversion Rate Optimization from Udemy will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

Students at Landing Page Design and Conversion Rate Optimization from Udemy will:

• Design a high converting landing page from scratch without a single line of code

• Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value

• Run A/B tests to guarantee a better conversion rate over time without knowing any statistics

• Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take

• Apply psychological persuasion frameworks to your landing pages and websites

• Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors

• Determine the best type of landing page to send your marketing campaign traffic to

• Run professional usability tests like the 5 second test and the preference test

• Convince your boss to allocate more company resources to conversion rate optimization

• Understand your website traffic based on the Fogg Behavior Model

• Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel

• Create a professional logo from scratch in Photoshop

• Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems