• Anytime
    Application Deadline
  • 3 days


This is not a web development course. This Landing Page Design and Conversion Rate Optimization 2018 Course offered by Udemy will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. 

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

What you'll learn

  • Design a high converting landing page from scratch without a single line of code
  • Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
  • Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
  • Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
  • Apply psychological persuasion frameworks to your landing pages and websites
  • Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
  • Determine the best type of landing page to send your marketing campaign traffic to
  • Run professional usability tests like the 5 second test and the preference test
  • Convince your boss to allocate more company resources to conversion rate optimization
  • Understand your website traffic based on the Fogg Behavior Model

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 3 days
    • Duration description
      10 hours on-demand video
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Landing Page Design and Optimization Fundamentals 
  • Principles of Good Landing Page Design: Examples, Case Studies & Best Practices 
  • Principles of Persuasion in Landing Page Design 
  • Designing and Building a Landing Page Step by Step in Unbounce 
  • Bonus
  • Bonus Content: Real-Life Audits - Landing Page Design Best Practices 


          • Website owners
          • Online Marketers
          • Designers
          • Small Business Owners
          • Ecommerce Managers
          • Social Media Managers
          • Pay Per Click / Search Engine Marketing Managers
          • Entreprenuers
          • Digital Marketing Interns
          • Wed designers and web developers

          English Language Requirements

          This programme may require students to demonstrate proficiency in English.

          Academic Requirements

          • A desire to learn new concepts that will help your online business succeed!
          • You should have a passion for high conversion rates.
          • You don't need any coding knowledge or prior web design knowledge.
          • You should have a landing page or website that you want to send traffic to.

          Tuition Fee

          • International

            200 EUR/full
            Tuition Fee
            Based on the original amount of 200 EUR for the full programme and a duration of 3 days.
          • EU/EEA

            200 EUR/full
            Tuition Fee
            Based on the original amount of 200 EUR for the full programme and a duration of 3 days.
          We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
          Udemy continuously offers discounts up to 94% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".


          Check the programme website for information about funding options.

          StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

          The Global Study Awards: get funded with up to £10,000 to study abroad

          Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.