• Application Deadline
  • 2 days
Get Up to 90% Off! A University of Cambridge writing tutor takes you from complete business writing beginner to a copywriting pro at this Writing With Impact - Writing That Persuades course offered by Udemy!


What makes this Writing With Impact - Writing That Persuades course offered by Udemy different from all the other writing courses out there?

  • Dozens of practical, real-life examples to illustrate the theory
  • Countless free resources for powering up your prose
  • A host of writing challenges to practise what you've learned - and get one-to-one feedback from Dr Clare Lynch
  • Entertaining and humorous, but never lightweight - students say it's addictively engaging
  • Clear, concise and never repetitive - this is one writing instructor who practises what she preaches
What Will I Learn?
  • Gain confidence and find your voice as a business writer, blogger or writer of other non-fiction
  • Use the latest findings from neuroscience to make your message stick
  • Build an in-depth profile of your reader so you can target your words at them
  • Hone your message down to the stuff that will get your reader to see the world your way
  • Hook your readers in from the outset and structure your writing for maximum persuasive power
  • Edit your work so you say exactly what you mean (and mean exactly what you say)
  • Craft sentences that are clear, succinct, persuasive and musical
  • Access a wealth of free online tools for assessing and improving the quality of your writing
  • Find and tell compelling stories that will persuade people to see the world your way
  • Distinguish between words that persuade and words that put people off

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity Part-time
    • Average part-time duration 2 days
    • Duration description

      5.5 hours on-demand video

  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses included:
  • Knowing your reader
  • Write less, say more
  • How to get your message across to the widest possible audience
  • How to craft sentences that sing
  • Incorporating stories into your business and technical writing
  • NEW OCT 2017: Rhetoric - advanced persuasion techniques
  • Bonus Material


  • Take this course if you have to do any kind of writing for your job
  • Take this course if you're a manager with your sights set on leadership
  • Take this course if you're a new graduate making the switch from academic writing to business writing
  • Take this course if you're an executive seeking to articulate the case for clear writing in your organisation

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

  • A basic grasp of English
  • Pen and notebook
  • A willingness to roll up your sleeves and put into practice what you’ve learned!

Tuition Fee

  • International Applies to you

    200 EUR/full
    Tuition Fee
    Based on the original amount of 200 EUR for the full programme and a duration of 2 days.
  • EU/EEA Applies to you

    200 EUR/full
    Tuition Fee
    Based on the original amount of 200 EUR for the full programme and a duration of 2 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
Udemy continuously offers discounts up to 90% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.