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Sports Marketing and Sponsorship, Short Course

  • Anytime
    Application Deadline
  • 4 months
The objective of the course is to develop leadership and management skills of sports industry professionals. In doing so, prepare them to be the motor of change in the growth of the industry.
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In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations.

The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessions and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 4 months
  • Credits
    30 ECTS
  • Languages
    • English
  • Delivery mode
    • Time flexibility
    • Attendance
      No Attendance
    • Teacher support
      Proactive tutoring and support

Programme Structure

Module I. General Manager/Management

  • Economic analysis of the sports industry
  • Strategic plans. Analysis of the environment y the competition
  • Business management and economic modules
Module II. Human Resources and Management Skills 
  • Personal relationships and team work management
  • Coaching. Application to sport environments
  • Leadership motivator of work groups
  • Communication skills: public speaking
  • Emotional intelligence in sport organisations
Module III. Getting Started.
  • Strategies for developing a sports business
  • The business plan and the finance
  • Developing International sports organisations
  • Corporate Social responsibility and sport
  • Social entrepreneurship in sport
  • Keys to success and failure
Module IV. End of Program Project/Thesis

Put together and present a final project/thesis. The work will show off the skills, abilities and knowledge of what you have learnt during the course.


More than 65 professionals from Real Madrid form part of the Escuela Universitaria Real Madrid-Universidad Europea team.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

To enroll in Universidad Europea de Madrid you need to present or send via e-mail or standard mail:

  • Enrollment application fulfilled and signed
  • Photocopy of ID or passport
  • 2 passport size photographs
  • Your resume
  • Certified photocopy of your academic certificate
  • If you studied out of Spain, a certificate on the legality of your documents

Tuition Fee

  • International

    3200 EUR/full
    Tuition Fee
    Based on the original amount of 3200 EUR for the full programme and a duration of 4 months.
  • EU/EEA

    3200 EUR/full
    Tuition Fee
    Based on the original amount of 3200 EUR for the full programme and a duration of 4 months.
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