Data Analytics for Business

Overview

Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses.

Key facts

This  Data Analytics for Business  certificate at The Georgia Institute of Technology - GTx prepares students to understand business analytics and become leaders in these areas in business organizations. 

This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing students to apply business analytics algorithms and methodologies to business problems. 

The use of examples places business analytics techniques in context and teaches students how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.

Data Analytics for Business course is part of MicroMasters® Program in Analytics: Essential Tools and Methods in collaboration with The Georgia Institute of Technology - GTx.