• Anytime
    Application Deadline
  • 42 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Strategic Social Media Marketing course in collaboration with Boston University - BUx. Learn how to drive social media engagement by linking strategy and tactics and measuring results.

About

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

Education

In this Strategic Social Media Marketing certificate at Boston University - BUx, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective.  We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts. 

Understanding social media is crucial for product managers who will be operating in a digital environment. Product managers will learn how to use social media conversations to inform their decision-making and how to leverage social media to promote their products, services and the brand. Additionally, learners will gain an understanding of how social media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 days
    • Intensity 4 hrs/week
    • Part-time variant
      Flexible
    • Duration description
      6 weeks; 4 to 6 hours per week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

What you'll learn:

  • How to develop a social media marketing strategy
  • How to develop and deliver content that engages consumers and is strategically integrated across platforms
  • How to measure the effectiveness of social efforts
  • How social media can be used to listen to consumers, monitor their behavior, and engage them in co-creation of products and services
  • How to manage social media

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

General Requirements

  • Understanding of undergraduate level marketing concepts, including segmentation, positioning, targeting, four P’s.
  • Statistical concepts, including regression analysis

Tuition Fee

  • International

    200 USD/full
    Tuition Fee
    Based on the original amount of 200 USD for the full programme and a duration of 42 days.
  • National

    200 USD/full
    Tuition Fee
    Based on the original amount of 200 USD for the full programme and a duration of 42 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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