Driving the organization through the turbulence of today's market is a really tough job. Market leaders require leading marketers. And leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing In You, an executive program fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.
In the program, a faculty of expert management professors and top company executives will work together to take out the marketing potential of participants and help them build their NEXT marketing practices.
You can apply until:
Always verify the dates on the programme website.
Senior executives who are willing to express their marketing potential and transform it into the next practices of their companies.
This programme requires students to demonstrate proficiency in English.Take IELTS test
Senior managers from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.
€ 3.500 + VAT (if required)
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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