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Digital Marketing - Customer Engagement, Social Media, Planning and Analytics

Columbia University

3 months
Duration
1400 USD/full
1400 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Digital Marketing - Customer Engagement, Social Media, Planning and Analytics Course at the Columbia University is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world.

Overview

Key facts:

  • The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.
  • To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.
  • This Digital Marketing - Customer Engagement, Social Media, Planning and Analytics Course at the Columbia University focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

Programme Structure

Modules included:

  • From Mass Marketing To Customer Networks
  • The Digital Advertising Mix : Key Channels And Principles
  • Five Core Behaviors Of Customers In The Digital World
  • Access Strategy
  • Engage Strategy : Content Marketing, Utility, Messaging, And Brands As Publishers
  • Customize Strategy : Targeting, Personalization And Marketing To A Segment Of One
  • Connect Strategy : Social Media, Communities And The Power Of Conversation
  • Collaborate Strategy: Crowdsourcing, Crowdfunding, And Open Platforms
  • Lessons From Brand Failures
  • Best Practices For Brands On Social Networks
  • Making Digital Matter : Metrics, Roi And Agile Modelling
  • Five-step Process Of Planning And Executing A Digital Marketing Strategy
  • Organizational Challenges Of Digital Marketing
  • Six Faces Of The (Near) Future Of Digital Marketing

Lecturers

  • David Rogers

Key information

Duration

  • Part-time
    • 3 months
    • 3 hrs/week

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    1400 USD/full
    Tuition Fee
    Based on the tuition of 1400 USD for the full programme during 3 months.
  • National

    1400 USD/full
    Tuition Fee
    Based on the tuition of 1400 USD for the full programme during 3 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing - Customer Engagement, Social Media, Planning and Analytics
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Columbia University

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