Certificate Online

Digital Marketing - Using Google AdWords


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This Digital Marketing - Using Google AdWords course from Simpliv has been constructed to introduce you to the Google AdWords advertising system. Within the course I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it. 


These are professional usage techniques that many advertisers who use this system never learn - or even know that these features exist and they can save you a lot of advertising money and can get you greater profitable returns on each dollar you spend within this system.

The Digital Marketing - Using Google AdWords course from Simpliv begins with an introduction to what Google AdWords is followed by two lectures on why it is also important to do a little SEO work on your website or at least the landing pages you will be sending people to through your ads - this includes some tips on how to make these pages look good to Google. Why? Well constructed landing pages that you target and that Google sees will have an impact on how well your ads get positioned in Google search results and how much you have to pay per click to get people to your site as Google analyzes it beforehand and gives it a "Quality Score" rating - which I then explain the components of to end Section One of the course.

What will you learn

  • They will understand the importance of doing SEO prior to using Google AdWords
  • learn how to setup a Google AdWords account
  • learn how to create a digital marketing campaign using the New Google AdWords application
  • learn how to use advanced Google AdWords features to improve paid advertising effectiveness

Programme Structure

Courses include:

  • Course Overview and the World of Digital Marketing Today 
  • Professionally Using Google AdWords for Pay Per Click Marketing 
  • Creating Google AdWords Advertisements 
  • Setting up Your Google Merchant Center Account 
  • Merchant Center Ad-Ons and Interfaces 
  • Advertising - Creating Shopping Ads using Google Adwords 
  • Summary Comments and Assignment 

Key information

Start dates & application deadlines

You can apply for and start this programme anytime.





Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • A basic knowledge of online marketing concepts
  • A Google Account (G-Mail, YouTube, Google Plus, etc.)

Tuition Fee


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Marketing - Using Google AdWords


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