Overview
By taking the Marketing program at the University of California, Riverside you will gain intensive, in-depth exposure to core marketing principles, and learn specific practices to improve marketing skills.
Explore advertising and public relations, as it applies to small and large organizations, businesses, government or nonprofits.
What You'll Learn
- Key marketing principles, essential functions, and contemporary marketing practices
- Ways to develop a practical understand of how marketing affects profitability and growth
- How to examine the sources of marketing information and the quantitative and qualitative processes for collecting information
- Effective methods to analyze consumers' motivations to buy, their needs and desires, and the methods for satisfying them
- How to develop, implement and manage competitive marketing strategies
Programme Structure
Courses include:
- Consumer Behavior
- Market Research
- Marketing Principles and Practice
- Strategic Marketing and the Marketing Plan
- Advertising and Promotion Management
- New Product Development
- Social Media Marketing
Key information
Duration
- Full-time
- 9 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- International students: Apply 3-6 months before the program start date
- National students: Early application submission is encouraged.
Language
Credits
Delivered
Disciplines
Marketing View 159 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prior to enrolling, please ensure that you meet the following minimum requirements:
- High school education or equivalent
Tuition Fee
-
International
4125 USD/fullTuition FeeBased on the tuition of 4125 USD for the full programme during 9 months. -
National
4125 USD/fullTuition FeeBased on the tuition of 4125 USD for the full programme during 9 months.
Living costs for Riverside
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.