Marketing, Certificate | University of California, Riverside | Riverside, United States
9 months
Duration
4125 USD/full
4125 USD/full
Unknown
Tuition fee
Anytime
Anytime
Unknown
Apply date
Unknown
Start date

About

In the Marketing program at the University of California, Riverside you learn up-to-date principles, concepts and techniques so you can contribute more to your organization and take on a new professional role. 

Overview

By taking the Marketing program at the University of California, Riverside you will gain intensive, in-depth exposure to core marketing principles, and learn specific practices to improve marketing skills. 

Explore advertising and public relations, as it applies to small and large organizations, businesses, government or nonprofits.

What You'll Learn

  • Key marketing principles, essential functions, and contemporary marketing practices
  • Ways to develop a practical understand of how marketing affects profitability and growth
  • How to examine the sources of marketing information and the quantitative and qualitative processes for collecting information
  • Effective methods to analyze consumers' motivations to buy, their needs and desires, and the methods for satisfying them
  • How to develop, implement and manage competitive marketing strategies

Programme Structure

Courses include:

  • Consumer Behavior
  • Market Research
  • Marketing Principles and Practice
  • Strategic Marketing and the Marketing Plan
  • Advertising and Promotion Management
  • New Product Development
  • Social Media Marketing

Key information

Duration

  • Full-time
    • 9 months

Start dates & application deadlines

More details
  • International students: Apply 3-6 months before the program start date
  • National students: Early application submission is encouraged.

Language

English

Credits

18 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Prior to enrolling, please ensure that you meet the following minimum requirements:

  • High school education or equivalent
NOTE: Successful completion of the Professional Achievement Award in Social Media Network Strategies or the Social Media Network Strategies Intensive Academy meets the elective requirements for the Professional Certificate in Marketing.

Tuition Fee

To always see correct tuition fees
  • International

    4125 USD/full
    Tuition Fee
    Based on the tuition of 4125 USD for the full programme during 9 months.
  • National

    4125 USD/full
    Tuition Fee
    Based on the tuition of 4125 USD for the full programme during 9 months.

Living costs for Riverside

1100 - 1600 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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