Digital Product Management - Modern Fundamentals

Overview

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.

Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. 

The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success.  It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. 

This Digital Product Management - Modern Fundamentals course is offered by Coursera in partnership with University of Virginia will help you along your learning journey and prepare you with the skills and perspective you need to:

• Create the actionable focus to successfully manage your product 

• Focus your work using modern product management methods 

• Manage new products and explore new product ideas

• Manage and amplify existing products 

What you will learn

• How to create the actionable focus to successfully manage your product

• How to focus your work using modern product management methods

• How to manage new products and explore new product ideas

• How to manage and amplify existing products