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Coursera 4.3 (9)
Overview
Key Features
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the Management of Fashion and Luxury Companies course offered by Coursera in partnership with Bocconi.
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Visit university websiteProgramme Structure
Courses include:
- What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
- The Evolution of Business Models: From Designers to Fast Fashion Retailers
- Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
- Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
- Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.
Check out the full curriculum
Visit university websiteKey information
Duration
- Part-time
- 2 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Management Studies Fashion, Textiles and Luxury Goods View 19 other Short Courses in Fashion, Textiles and Luxury Goods in United StatesExplore more key information
Visit university websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit university websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 2 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 2 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved.
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