Overview
This Cosmetic Brand Management course at the Institute of Personal Care Science has a strong emphasis on marketing, positioning and pricing cosmetic and personal care products and promotions effectively in order to maximize sales and profits. It also provides the knowledge to ensure all cosmetic compliance requirements are met for advertising cosmetic products.
Careers
- Cosmetic Brand Managers and associates
- Marketing Managers and associates
- Cosmetic Regulatory Affairs personnel dealing with safety and marketing compliance
Programme Structure
Topics include:
- Investigate and evaluate cosmetic ingredients
- Evaluate cosmetic ingredient and formula safety
- Apply compliance requirements in the promotion of personal care products (cosmetics)
- Design evaluations of personal care product performance
- Evaluate product packaging
- Conduct market research
- Profile the market
- Develop a media plan
- Create a product development brief
- Manage project time
- Manage project cost
Key information
Duration
- Part-time
- 7 months
- Flexible
Start dates & application deadlines
Language
Delivered
Disciplines
Marketing Advertising View 3 other Short Courses in Advertising in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is ideal for:
- Entrepreneurs looking to start a cosmetic business
- Cosmetic marketing departments
- Cosmetic raw material suppliers
- Cosmetic product development personnel in all retail, wholesale and direct marketing environments
- Technical staff involved in cosmetic marketing decisions
Tuition Fee
-
International
2700 AUD/fullTuition FeeBased on the tuition of 2700 AUD for the full programme during 7 months. -
National
2700 AUD/fullTuition FeeBased on the tuition of 2700 AUD for the full programme during 7 months.