35 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Storytelling in Branding and Content Marketing course offered by Coursera in partnership with IE Business School is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling.

Visit the official programme website for more information

Overview

Key Features

Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. 

The Storytelling in Branding and Content Marketing course offered by Coursera in partnership with IE Business School analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. 

It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.

Programme Structure

Courses include:

  • Why is branded content better than traditional advertising?
  • The rise of branded content: How to create Quality Journalism
  • Connecting with the audience through unique, memorable stories
  • Creating a Story for Your Brand

Key information

Duration

  • Part-time
    • 35 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Beginner Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 35 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 35 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Storytelling in Branding and Content Marketing
-
Coursera

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