Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages.
The Storytelling in Branding and Content Marketing course offered by Coursera in partnership with IE Business School analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus.
It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.
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- Why is branded content better than traditional advertising?
- The rise of branded content: How to create Quality Journalism
- Connecting with the audience through unique, memorable stories
- Creating a Story for Your Brand
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- 35 days
Start dates & application deadlines
DisciplinesMarketing International Business Digital Marketing View 104 other Short Courses in Digital Marketing in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Beginner Level
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 35 days.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 35 days.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.