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Coursera 4.3 (9)
Overview
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Key facts
Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success.
The Brand Identity and Strategy course offered by Coursera in partnership with IE Business School is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.
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Visit programme websiteProgramme Structure
Courses include:
- Branding: Segmentation.
- Defining the value
- Building a brand house
- Brand marks and visual expressions
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Marketing Strategic Management View 159 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate Level
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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