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Brand Identity and Strategy

Coursera

35 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

The Brand Identity and Strategy course offered by Coursera in partnership with IE Business School explore positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. 

Visit the official programme website for more information

Overview

Key Features

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.

Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success.

The Brand Identity and Strategy course offered by Coursera in partnership with IE Business School is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.

Programme Structure

Courses include:

  • Branding: Segmentation.
  • Defining the value
  • Building a brand house
  • Brand marks and visual expressions

Key information

Duration

  • Part-time
    • 35 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Intermediate Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 35 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 35 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Brand Identity and Strategy
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Coursera

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