Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately.
The Brand Identity and Strategy offered by Coursera in partnership with IE Business School explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success.
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- Introduction to branding: Segmentation.
- Defining the value
- Building a brand house
- Brand marks and visual expressions
More Details on Coursera Plus:
- Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
- Save money: Spend less money on your learning if you plan to take multiple courses this year
- Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
- Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost
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- 1 months
Start dates & application deadlines
DisciplinesMarketing International Business Strategic Management View 130 other Short Courses in Marketing in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Intermediate Level
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.