Studyportals
Short Course Online

Digital Marketing Strategy

RMIT University

42 days
Duration
990 AUD/full
990 AUD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Passed
Unknown
Start date

About

Everything you need to develop and roll out successful digital marketing strategies with this Digital Marketing Strategy from RMIT University. 

Overview

With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. 

In the Digital Marketing Strategy from RMIT University, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

How does it work 

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Programme Structure

Modules include:

  • What is digital marketing and who is your audience?
  • The content, the customer journey, and campaign objectives
  • Campaign planning across digital channels 
  • Review and what's next

Key information

Duration

  • Part-time
    • 42 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • To enroll in our courses, you must be 18 years or older. 
  • We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.

Tuition Fee

To alway see correct tuition fees
  • International

    990 AUD/full
    Tuition Fee
    Based on the tuition of 990 AUD for the full programme during 42 days.
  • National

    990 AUD/full
    Tuition Fee
    Based on the tuition of 990 AUD for the full programme during 42 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing Strategy
-
RMIT University

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