With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy.
In the Digital Marketing Strategy from RMIT University, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
How does it work
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
- What is digital marketing and who is your audience?
- The content, the customer journey, and campaign objectives
- Campaign planning across digital channels
- Review and what's next
- 42 days
Start dates & application deadlines
DisciplinesMarketing Digital Communication Digital Marketing View 15 other Short Courses in Digital Marketing in Australia
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- To enroll in our courses, you must be 18 years or older.
- We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.
International990 AUD/fullTuition FeeBased on the tuition of 990 AUD for the full programme during 42 days.
National990 AUD/fullTuition FeeBased on the tuition of 990 AUD for the full programme during 42 days.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.