Endorsed by
RMIT University 4.1 (141)
Overview
This Artificial Intelligence in Marketing course from the RMIT University will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
Key facts:
This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
Programme Structure
Modules include:
- Understanding marketing AI
- Machine Learning, Internet of Things and Extended Realities
- Chatbots
- Pioneer use cases
- Optimising marketing functions
- What's next
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
Online
Disciplines
Marketing Artificial Intelligence Machine Learning View 7 other Short Courses in Machine Learning in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- To enroll in the courses, you must be 18 years or older.
- We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.
Tuition Fee
To always see correct tuition fees
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International
1200 AUD/fullTuition FeeBased on the tuition of 1200 AUD for the full programme during 42 days. -
National
1200 AUD/fullTuition FeeBased on the tuition of 1200 AUD for the full programme during 42 days.
Funding
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