Overview
Key Facts
The Cross-cultural School on Entrepreneurship and Marketing course from Peter the Great St. Petersburg Polytechnic University (SPbPU) is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Summer School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.
Programme Structure
Skills and competence to be acquired by students:
- Global Entrepreneurship;
- Cross-cultural marketing;
- Consumer behavior and market research tools;
- Real cases how to launch a business in Russia;
- Basics of e-commerce and Business model.
Lecturers
Professors and lecturers:
- Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
- Oksana Evseeva, Associate Professor, PhD;
- Alexei Trykov, Assistant Professor.
Key information
Duration
- Part-time
- 12 days
Start dates & application deadlines
Language
Credits
Delivered
Disciplines
Area & Cultural Studies View 3 other Short Courses in Area & Cultural Studies in RussiaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.
Tuition Fee
-
International
405 EUR/fullTuition FeeBased on the tuition of 405 EUR for the full programme during 12 days. -
National
405 EUR/fullTuition FeeBased on the tuition of 405 EUR for the full programme during 12 days.