Studyportals
Short Online

Cross-cultural School on Entrepreneurship and Marketing

Peter the Great St. Petersburg Polytechnic University (SPbPU)

12 days
Duration
295 EUR/full
295 EUR/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Would you like to learn more about specifics of cross-cultural marketing and entrepreneruship? Then join this course!

Overview

The program is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.

Programme Structure

Skills and competence to be acquired by students:

- Global Entrepreneurship;- Cross-cultural marketing;- Consumer behavior and market research tools;- Real cases how to launch a business in Russia;- Basics of e-commerce and Business model.

Lecturers

Professors and lecturers:

  • Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
  • Oksana Evseeva, Associate Professor, PhD;
  • Alexei Trykov, Assistant Professor.

Key information

Duration

  • Full-time
    • 12 days

Start dates & application deadlines

Language

English

Credits

4 ECTS

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.

Tuition Fee

To alway see correct tuition fees
  • International

    295 EUR/full
    Tuition Fee
    Based on the tuition of 295 EUR for the full programme during 12 days.
  • National

    295 EUR/full
    Tuition Fee
    Based on the tuition of 295 EUR for the full programme during 12 days.
Participation fee: 30 000 RUB / 2 500 CNY

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Cross-cultural School on Entrepreneurship and Marketing
-
Peter the Great St. Petersburg Polytechnic University (SPbPU)

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