The program is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.
Skills and competence to be acquired by students:- Global Entrepreneurship;- Cross-cultural marketing;- Consumer behavior and market research tools;- Real cases how to launch a business in Russia;- Basics of e-commerce and Business model.
Professors and lecturers:
- Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
- Oksana Evseeva, Associate Professor, PhD;
- Alexei Trykov, Assistant Professor.
- 12 days
Start dates & application deadlines
- Apply before
DisciplinesArea & Cultural Studies View 15 other Short Courses in Area & Cultural Studies in Russia
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.
International295 EUR/fullTuition FeeBased on the tuition of 295 EUR for the full programme during 12 days.
National295 EUR/fullTuition FeeBased on the tuition of 295 EUR for the full programme during 12 days.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.