• Anytime
    Application Deadline
  • 14 days
    Duration
How does hotel room pricing affect hotel revenue management? Find out with this Hotel Revenue Management - the Strategy and Tactics of Hotel Room Pricing from Glion Institue of Higher Education.
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Overview

Understand hotel room pricing and successful pricing strategies

Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this Hotel Revenue Management - the Strategy and Tactics of Hotel Room Pricing from Glion Institue of Higher Education you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.

You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.

What will you achieve?

By the end of the course, you'll be able to...

  • Use price to manage supply and demand
  • Explain the different approaches that a hotel can use to price room inventory
  • Use rate fences in rooms inventory pricing
  • Analyze a hotel’s competitive position
  • Differentiate pricing strategy and tactical pricing

Detailed Programme Facts

Programme Structure

What topics will you cover?

  • Learn about how to set prices, and use price fences to distinguish one rate from another
  • Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.
  • Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.

Lecturers

Breffni Noone

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.

Tuition Fee

  • International

    434 USD/full
    Tuition Fee
    Based on the original amount of 434 USD for the full programme and a duration of 14 days.
  • National

    434 USD/full
    Tuition Fee
    Based on the original amount of 434 USD for the full programme and a duration of 14 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

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