• Anytime
    Application Deadline
  • 14 days


Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this Hotel Revenue Management - the Strategy and Tactics of Hotel Room Pricing offered by FutureLearn in partnership with Glion Institute of Higher Education you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.

You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.

By the end of the course, you'll be able to...

  • Use price to manage supply and demand
  • Explain the different approaches that a hotel can use to price room inventory
  • Use rate fences in rooms inventory pricing
  • Analyze a hotel’s competitive position
  • Differentiate pricing strategy and tactical pricing

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 14 days
    • Intensity 5 hrs/week
    • Part-time variant
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

What topics will you cover?

  • Learn about how to set prices, and use price fences to distinguish one rate from another
  • Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.
  • Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.


This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • You don’t need formal qualifications to take our courses.
  • You might need specialist equipment or a particular level of understanding of a subject for some courses.

Tuition Fee

  • International

    434 USD/full
    Tuition Fee
    Based on the original amount of 434 USD for the full programme and a duration of 14 days.
  • National

    434 USD/full
    Tuition Fee
    Based on the original amount of 434 USD for the full programme and a duration of 14 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.