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Navigating Today's Art World - From Studios to Art Fairs, Certificate

  • Anytime
    Application Deadline
  • 2 months
The Navigating Today's Art World - From Studios to Art Fairs course from Sotheby's Institute of Art defines the different institutions in both the commercial and nonprofit sectors of the global art infrastructure, and offers a deeper understanding of the methods and motivations that drive the business and viewership of art. 
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This comprehensive Navigating Today's Art World - From Studios to Art Fairs course offered by Sotheby's Institute of Art puts you on the right track to operate with increased expertise within the art world.

Ideal for those new to the business of art, or looking to make a career change, this 6-week course acts as a foundational business course, and we recommend starting here before moving on to our more specialized courses.

What you will learn:

  • The comprehensive and current overview of the art and its markets.
  • Who the different players in the art world are and their role and function within it.
  • How the non-profit and commercial art worlds are linked and their dependency on each other.
  • The analytical skills to compare the advantages and disadvantages of different art world models and networks.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      6 weeks

  • Languages
    • English
  • Delivery mode

Programme Structure

Sample Topics
  • Course introduction
  • Definitions of the art world
  • Where we are today
  • Art world models – a critical evaluation
  • Networks and relationships
  • Global platforms: art fairs and biennials
  • The role of institutions today
  • Exhibitions and curators
  • The critics

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • All online courses are offered on a non-credit basis. As these courses are open to the general public, there are no prerequisites; however, students must be at least 18 years of age and hold a high school diploma, or the equivalent in order to register.
  • After students have registered online, they will receive an e-mail acknowledging that Sotheby’s Institute of Art (SIA) has received and accepted the registration. Submission of registration along with full tuition payment constitutes acknowledgement and acceptance of these terms and conditions.
  • All courses are conducted in English; a good working knowledge of the language and written form is recommended, although no certification is required.

Tuition Fee

  • International

    1485 USD/full
    Tuition Fee
    Based on the original amount of 1485 USD for the full programme and a duration of 2 months.
  • National

    1485 USD/full
    Tuition Fee
    Based on the original amount of 1485 USD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


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