• Anytime
    Application Deadline
  • 28 days
    Duration
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Overview

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

The programme

In this Marketing Analytics - Marketing Measurement Strategy course part of the MicroMasters Program Marketing Analytics at University of California, Berkeley - UC BerkeleyX , you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 28 days
    • Part-time variant
      Flexible
    • Duration description

      4 Weeks

      5–7 hours per week

  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Self-paced
  • More information Go to the programme website

Programme Structure

What you will learn
  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Prerequisites

  • Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.

Tuition Fee

Add a Verified Certificate for $249 USD

Visit Programme Website

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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