• Application Deadline
  • 5 months
    Duration
Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete marketing plan with the Digital Marketing Management program at Berkeley Global. Prepare for an internship. After completing two semesters of full-time study, you are eligible to apply for Optional Practical Training (OPT).
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Overview

Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley.

Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.

The Digital Marketing Management full-time certificate is offered by Berkeley Global.

Internships

If you successfully complete the Marketing Management or Digital Marketing certificate—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!

  • Put your newfound skills to work
  • Gain work experience
  • Build connections
  • Expand your network

You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Digital Marketing.

Optional Practical Training (OPT)

Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Marketing Management and Digital Marketing certificates, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).

Imagine yourself planning and executing a market analysis project. Creating an entire marketing campaign for a new startup company. Analyzing data to perform segmented and personalized marketing.

With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.

Accreditation

The University of California, Berkeley, is accredited by the Western Association of Schools and Colleges (WASC). UC Berkeley Global—like all other UC Berkeley schools, colleges and departments—is accredited by WASC through the University.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 5 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Marketing Management Certificate
  • Marketing Research: Concepts and Techniques
  • Marketing Strategy 
  • Global Business and Marketing Strategy 
  • Marketing Metrics

Digital Marketing Certificate

  • Social Media Marketing Strategies
  • Digital Marketing 
  • Marketing Data Visualization 
  • Marketing Analytics Tools and Technologies 
  • Managing Product and Go-to-Market Strategies

English Language Requirements

  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend PDP. 
    • Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study (PDP is full time). 
    • Your PDP acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.
    • If you are an F-1 student at a different U.S. institution, you must complete the F-1 transfer process to attend PDP. The transfer must be initiated by your current school.

Tuition Fee

  • International

    11000 USD/full
    Tuition Fee
    Based on the original amount of 11000 USD for the full programme and a duration of 5 months.
  • National

    11000 USD/full
    Tuition Fee
    Based on the original amount of 11000 USD for the full programme and a duration of 5 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Berkeley

  • 1750 - 2820 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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