• Application Deadline
  • 4 months
    Duration

About

Develop business opportunities while learning industry-standard marketing principles and best practices with the Digital Marketing Management at University of California, Berkeley. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.

Internships

If you successfully complete the Marketing Management or Digital Marketing Immersive—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!

  • Put your newfound skills to work
  • Gain work experience
  • Build connections
  • Expand your network

You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Digital Marketing.

Optional Practical Training (OPT)

Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Marketing Management and Digital Marketing Immersives, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).

Imagine yourself planning and executing a market analysis project. Creating an entire marketing campaign for a new startup company. Analyzing data to perform segmented and personalized marketing.

With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.

Career Development

Gain career orientation and hands-on training for successful job placement and career advancement. This special course includes workshops on soft skills, interview methods and technical skills, as well as personalized career coaching and professional network development.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 4 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Marketing Management Immersive
  • Marketing Research: Concepts and Techniques
  • Marketing Strategy 
  • Global Business and Marketing Strategy 
  • Marketing Metrics

Digital Marketing Immersive

  • Social Media Marketing Strategies 
  • Digital Marketing
  • Marketing Data Visualization 
  • Marketing Analytics Tools and Technologies
  • Managing Product and Go-to-Market Strategies 

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend PDP. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study (PDP is full time). 
  • Your PDP acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.
  • International applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. 
  • Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program.

Tuition Fee

  • International

    11000 USD/full
    Tuition Fee
    Based on the original amount of 11000 USD for the full programme and a duration of 4 months.
  • National

    11000 USD/full
    Tuition Fee
    Based on the original amount of 11000 USD for the full programme and a duration of 4 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Berkeley

  • 1750 - 2820 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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