Introduction to Connected Strategy, Certificate | Part time online | edX - online learning platform | United States
42 days
Tuition fee
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EdX is an online learning platform trusted by over 12 million users offering theIntroduction to Connected Strategy Certificate in collaboration with The Wharton School of the University of Pennsylvania - WhartonX. Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways.

Visit the official programme website for more information


In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies.

In this course, you’ll learn how technology has enabled firms to fundamentally change how they connect with their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School have designed this course to help you explore the impact of connected strategies and business opportunities associated with those strategies. 

Through study and analysis of both the innovation framework and value proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Models can be utilized in a myriad of industry and business models. 

You’ll also explore different types of connected customers/producers and examples of connected strategy and evaluate existing technologies that can inform the design of connected relationships. By the end of this course, you’ll be able to identify different types of connected strategies and opportunities in a variety of business models so you can employ best practices and achieve success within your organization.

What you'll learn

  • Identify and define connected strategies, their potential and value proposition
  • Analyze customer experiences to understand the customer journey
  • Leverage positive feedback loops with customers to create effective customization strategies
  • Identify connected relationships in your firm to improve your connected strategy
  • Create connection architecture and implement connected customer relationship strategies

This Introduction to Connected Strategy program is part of the Professional Certificate Strategic Management from edX in collaboration with The Wharton School of the University of Pennsylvania - WhartonX.

Programme Structure

Courses include:

  • Disruption in Sleep Medicine
  • Connected Strategy Framework
  • The Magic of Connectivity: Disney
  • Connected Strategy Framework: 2 Case Studies
  • Connected Relationships and Connected Delivery Model
  • The Fundamental Promise of Connected Strategies
  • Value and Value Proposition
  • The Efficiency Frontier

Key information


  • Part-time
    • 42 days
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Level: Intermediate
  • Familiarity with basic business concepts
  • This is a graduate level course

Tuition Fee

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  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 42 days.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 42 days.
  • Add a Verified Certificate for $199 USD
  • Limited access:free


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Introduction to Connected Strategy
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