Placeholder image for Global Management Game - Strategic Marketing, Management and Finance

Global Management Game - Strategic Marketing, Management and Finance, Short Course

  • Application Deadline
  • 5 days
    Duration
Utrecht, Netherlands
The Global Management Game - Strategic Marketing, Management and Finance course at Utrecht Summer School is a competitive management and marketing strategy programme; promising hard work and real-time experiences.
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Overview

The Global Management Game - Strategic Marketing, Management and Finance course at Utrecht Summer School  has a very practical approach to strategic (marketing) management, which includes financial analysis and planning . In teams you will run a challenging marketing management simulation. Your team manages a firm in the set-top industry and will compete with other teams in the group. Your goal is to improve your firm's long-run financial performance. The performance of your team will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial, operational, and customer-facing performance metrics. Will you be in the winning team at the end of the week?

Key facts:

You will work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Participants are faced with planning, implementation and evaluation processes, involving ongoing marketing, competitive and financial analysis, as well as coordination of marketing programs and operations capabilities (capacity and inventory management, sales forecasting and so on). These efforts lead to the development of marketing strategies which are implemented within short-term and long-term marketing plans.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 5 days
    • Duration description

      10 August - 14 August  ( 1 week )

  • Credits
    2 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course aim: 

  • This course aims to provide you with the opportunity to put your decision-making competences to the test, in an international, and sometimes hectic environment. 
  • At the end of the course you gained insight into your own strengths and weaknesses in the field of coordinating and cooperating in an international team and in strategic (marketing) management in particular.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Target audience

This course is an interesting challenge for students in bachelor programs on Business Administration, Marketing, and Finance, but is also open to bachelor and master students in other fields, as long as you have some background or interest in business. A good command of English is necessary.

Tuition Fee

  • International

    525 EUR/full
    Tuition Fee
    Based on the original amount of 525 EUR for the full programme and a duration of 5 days.
  • EU/EEA

    525 EUR/full
    Tuition Fee
    Based on the original amount of 525 EUR for the full programme and a duration of 5 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Utrecht

  • 900 - 1450 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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