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Short Course Online

Business Fundamentals - Customer Engagement

FutureLearn

1 months
Duration
Free
Free
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales with the Business Fundamentals - Customer Engagement course from The Open University by FutureLearn.

Overview

When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.

This Business Fundamentals - Customer Engagement course from The Open University by FutureLearn introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.

Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.

By the end of the course, you'll be able to:

  • Discuss and apply the key principles of relationship marketing to your customers
  • Improve your own performance in organisations of which you are a member
  • Develop your analytical and prioritisation skills
  • Assess and appreciate the ethical issues surrounding marketing relationships

Accreditation

This course is accredited by EOCCS, the first international quality benchmark for online courses in business and management education.

Programme Structure

What topics will you cover?
  • How to gain the most relevant insights about customers and their needs
  • Designing the most appropriate products for your intended customers
  • Prioritising the customers who are most likely to be interested in your products
  • Identifying the most profitable applications of relationship marketing
  • Understanding the different ways you can get customers to be loyal and when to use them
  • Maximising the effectiveness of digital marketing for relationship building

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD per year during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD per year during 1 months.

It's free to join and study this course, you have the option to upgrade  and receive a digital and printed certificate for $64. Additional benefits can be reached via the Unlimited FutureLearn product. 

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Business Fundamentals - Customer Engagement
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FutureLearn

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