Business Fundamentals - Customer Engagement, Certificate | Part time online | FutureLearn | United Kingdom
Certificate Online

Business Fundamentals - Customer Engagement

1 months
Tuition fee
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Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales with the Business Fundamentals - Customer Engagement course from The Open University by FutureLearn.


When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.

This Business Fundamentals - Customer Engagement course from The Open University by FutureLearn introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.

Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.

By the end of the course, you'll be able to:

  • Discuss and apply the key principles of relationship marketing to your customers
  • Improve your own performance in organisations of which you are a member
  • Develop your analytical and prioritisation skills
  • Assess and appreciate the ethical issues surrounding marketing relationships


This course is accredited by EOCCS, the first international quality benchmark for online courses in business and management education.

Programme Structure

What topics will you cover?
  • How to gain the most relevant insights about customers and their needs

  • Designing the most appropriate products for your intended customers

  • Prioritising the customers who are most likely to be interested in your products

  • Identifying the most profitable applications of relationship marketing

  • Understanding the different ways you can get customers to be loyal and when to use them

  • Maximising the effectiveness of digital marketing for relationship building

Key information


  • Part-time
    • 1 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.




  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.

Tuition Fee


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Business Fundamentals - Customer Engagement
Business Fundamentals - Customer Engagement


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