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Service Design Masterclass, Short Course

  • Anytime
    Application Deadline
  • 2 days
London, United Kingdom
Transform your Customer Experience with the Service Design Masterclass from Royal College of Art. Using the principles and tools of service design, rethink the journey your customers take.
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Services represent around 80 per cent of the economy. Service design applies human-centric design principles to make services that are sustainable and desirable for changing consumer needs. It can be applied to all sectors ranging from retail and banking to transportation, health and education. 

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are delivering transformational ideas across business and government. Graduates have gone on to work for firms that include IDEO, Fjord, Engine, EY-Seren, Public Health England, Government Digital Services, Jaguar Land Rover, McKinsey. 

In an age where product-based value is insufficient to satisfy customers, service design is a powerful discipline. 

This Service Design Masterclass from Royal College of Art will teach you how to apply practical tools for effective service design. 

Personal and organisational benefits

The benefits to you and your organisation include:
  • access to global best practice in service design
  • learn empathic understanding of users/customers
  • return to your organisation with new techniques and strategies to put into practice
  • experience critical, creative and insightful thinking
  • interact and network with peers from different backgrounds and functions.

Detailed Programme Facts

  • More details:

    Our short courses are very popular and places fill quickly, so to be sure of a place book as soon as you can. We would recommend booking at least four weeks before the start of a course. 

  • Programme intensity Full-time
    • Full-time duration 2 days
    • Duration description

      One and a half days, structured over two days

  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

You will learn:
  • how to apply service design methodology and frameworks to create better customer experiences
  • real world applications of service design and how it is transforming organisations
  • creative design techniques.


Anyone interested in transforming their organisation through the application of service design, including:

  • service delivery teams
  • private and public sector executives and senior managers
  • designers 
  • entrepreneurs
  • innovation teams
  • customer experience and service commissioners.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Anyone over 18 years old can come on our courses. There is no upper age limit – we welcome adult delegates of all ages.
  • Short courses require no formal qualifications, degrees or documentation. However, we ask that you carefully read the admission criteria on each course page to determine whether it is suitable for you.
  • All classes are taught in English. Applicants whose first language is not English should note that they are required to be proficient in written and spoken English and be able to participate in group discussions and presentations in English.

Tuition Fee

  • International

    1200 GBP/full
    Tuition Fee
    Based on the original amount of 1200 GBP for the full programme and a duration of 2 days.
  • EU/EEA

    1200 GBP/full
    Tuition Fee
    Based on the original amount of 1200 GBP for the full programme and a duration of 2 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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