Leisure Management Part 1

Overview

The Leisure Management Part 1 course from Warnborough College shows you how to do things such as:

• Develop marketing and promotions to maintain or increase business
• Manage the delivery of a service to ensure customer satisfaction
• Monitor a membership database to ensure return business
• Manage complaints.

Course Aims

• To provide a basis for developing specific marketing related skills which will be developed throughout this course.

• Develop marketing strategies.

• Develop skills in dealing with the media to promote an organisation or service.

• Coordinate the production of different promotional materials.

• Coordinate the distribution of promotional materials.

• Deal with client complaints in a recreation enterprise.

• Monitor membership base to ensure retention of membership.

• Initiate and manage relationships with sponsors.

• Explain alternative methods of raising funds for a recreation event or service.

• Manage special events.

• Coordinate activities designed to increase public awareness of an organisation.

• Deliver approval for different promotional activities.

• Manage delivery of a service by a recreation, sport or fitness organisation.