Entrepreneurship

Overview

Aims of the Entrepreneurship course from Warnborough College

• Discuss the concept of entrepreneurship and identify the effect entrepreneurs can have on the economy.

• Identify requirements to become a successful entrepreneur.

• Clarify personal expectations, values, skills and experience.

• Identify methods of investigating business opportunities that are in line with personal and business interests and values.

• Discuss the importance of market research in order to understand potential customer requirements and market needs for a product and/or service.

• Explain the legal and ethical aspects of ownership of ideas, designs, etc.

• Explain and have the knowledge of relevant legislation and regulations affecting entrepreneurs.

• Identify and explain all factors and costs that need to be considered in starting up and managing a venture.

• Explain the essential elements of a business plan and the importance of financial planning.

• Explain the key concepts of marketing to enable the student to develop and plan marketing strategies relevant to his or her entrepreneurial venture.

• Describe various means available that can be used to launch and publicise a new venture.