Internet Marketing

Overview

During the Internet Marketing course from Warnborough College, you will learn about:

• Web Optimisation

• Marketing Psychology

• Blogs

• Writing Advertisements

Using the internet to advertise your business or services is vital to your success – but you need to be doing it effectively or your results won’t be what you want them to be. The marketplace of today is all over the world, being accessed by anyone from any region and with internet access. So you need to learn how to market and advertise to these different markets.

Create a Successful Website

Customer service is important for any website – but so the design. The number of people that visit your site will not matter if they don’t stay long enough to buy or inquire about your products/services. You need to consider what colours you are using; make sure the design of your website is clean and easy to navigate around. You need to also consider what font you are going to use – this will factor into the readability of your website.

Create a Successful Blog

Blogs can be developed into a valuable marketing tool if they gain enough traction and hold enough readers for a long period of time. You can do this by being careful about what words you use and how you form sentences; you need to grip the reader so they don’t lose interest half way through a paragraph. Some issues you may want to consider regarding blogs:

• Blogs need to be updated and contributed to on a regular basis in order to retain the audience attention.

• You need to grab their attention; so you can’t contribute any old article.

• Your blog entry must be well written and relevant.

• You must create a valuable dialogue with your readers (this can be developed into a marketing tool).

• Your blog mustn’t end at the conclusion of your article; it must be discussed by your readers.

• SEO is important for blogs; use keywords and phrases throughout your article.

• Think about what terms might be used if you were searching for your product/service online.

Effective Social Media

Social media can be used to reach thousands (even millions) of potential customers. Sharing your blogs or products on different social media platforms can really improve your business when done right. Some platforms will tell you what is currently popular; for example, Twitter’s trending section. This can give you or your company a good indication on what people like and dislike. You may see a trend or pattern on what becomes popular or gains a lot of interaction; this will allow you to tap into this stream of content. Just like SEO for websites; keywords will help you reach your potential customers because they will be searching for these words and genuinely interested in the content you provide.