Introduction to Content Design, Certificate | Part time online | FutureLearn | United Kingdom
Certificate Online

Introduction to Content Design

1 months
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Discover the fundamentals of content design. Learn about user-centred content that's easy for everyone to understand and access with this Introduction to Content Design from Government Digital Service by FutureLearn.


On this Introduction to Introduction to Content Design from Government Digital Service by FutureLearn, you’ll get to grips with the main concepts of effective user-centred content design.

You’ll develop your skills and confidence in designing content that is accessible, backed by user research and written in plain English.

As you explore the role of the content designer, you’ll learn the value of journey mapping and prototyping and how to use data to improve and iterate your content.

What will you achieve?

By the end of the course, you'll be able to:

  • demonstrate the principal skills and knowledge needed for user-centred content design

  • interpret common data measures in order to make content decisions

  • apply principles of accessibility to content design

  • reflect on your own skills and professional development

  • contribute to the content community by sharing your experience and insights

Programme Structure

This course covers important content design principles. It is based on the Digital Data and Technology (DDaT) framework, and includes:

  • content design as a profession, including what content design is, what a content designer does and the skills they need

  • a focus on users, including accessibility, user needs, user research, journey mapping and prototyping

  • producing good digital content, including using plain English and structuring content to make it easy to understand and navigate

  • improving your content, including managing the content lifecycle, and how to use data to improve and iterate content and influence stakeholders

  • improving your career, including understanding the different roles within product teams and joining a content community

Key information


  • Part-time
    • 1 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.




  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed specifically for new content designers or for those who work in roles which involve content design.
  • The principles and ideas covered in the course will be useful for content professionals across all sectors.

Tuition Fee


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Introduction to Content Design
Introduction to Content Design


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