Consumer Behaviour and Psychology, Certificate | Part time online | FutureLearn | United Kingdom
Certificate Online

Consumer Behaviour and Psychology

14 days
Tuition fee
Apply date
Start date


Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors with this Consumer Behaviour and Psychology from Coventry University by FutureLearn.


Understand how consumer psychology affects the lives of customers and companies

Have you ever wondered why you buy one brand of cereal over another? Or why you might react to different types of advertising? Your decisions are motivated by a number of factors. The study of these factors is called consumer psychology.

On this Consumer Behaviour and Psychology from Coventry University by FutureLearn you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday. 

What will you achieve?

By the end of the course, you'll be able to:

  • Describe consumer psychology

  • Assess the importance of consumer psychology

  • Explain how consumer psychology grew in parallel with the consumer society

  • Distinguish between consumer psychology, consumer behaviour and marketing

  • Describe consumer-oriented marketing

  • Apply the concepts of market segmentation and product positioning

  • Describe the process of consumer decision making

  • Explain the product lifecycle

Programme Structure

What topics will you cover?
  • What is consumer psychology?

  • Consumer psychology and the consumer society

  • Consumer-oriented marketing

  • Consumer choice and decision making

Key information


  • Part-time
    • 14 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is for people seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies.

  • Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Tuition Fee


Our partners

Consumer Behaviour and Psychology
Consumer Behaviour and Psychology


Go to your profile page to get personalised recommendations!