1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

The Introduction to Search Engine Optimization course offered by Coursera in partnership with UC Davis is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.

Visit the official programme website for more information

Overview

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). 

At the Introduction to Search Engine Optimization course offered by Coursera in partnership with UC Davis, you will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

Skills You Will Gain

  • Search Algorithm
  • Search Engine Optimization (SEO)
  • Mathematical Optimization
  • Semantics

Programme Structure

Courses include:

  • Getting Started & Introduction to SEO
  • Evolution of SEO
  • Current SEO Best Practices
  • SEO of Today, Tomorrow and Beyond & Course Wrap-Up

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Introduction to Search Engine Optimization
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Coursera

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