Digital and Social Media Marketing, Short Course | Part time online | University of Winnipeg | Canada
Studyportals
Short Online

Digital and Social Media Marketing

3 months
Duration
525 CAD/full
525 CAD/full
Unknown
Tuition fee
Unknown
Unknown
Unknown
Unknown
Unknown
Apply date
Unknown
Start date

About

Digital and Social Media Marketing from University of Winnipeg will provide an understanding of the history and context for digital and social media. This will include prioritizing social media channels and identifying best practices.   

Overview

Digital and Social Media Marketing from University of Winnipeg prepares students to evaluate the context and strategies for websites, blogs and social media in today’s marketing mix.

Students at Digital and Social Media Marketing from University of Winnipeg will:

  • Define online branding and explain its role and impact from an organizational and personal point of view
  • Apply niche marketing principles to grow an online audience in web and social channels 
  • Design online marketing campaigns using web writing best practices and search engine optimization techniques to produce user-friendly web and social media content
  • Demonstrate content marketing knowledge by building a basic website using Squarespace
  • Identify and apply best practices for digital and social media, including building community and community management
  • Use key social media channels and tools for business, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Describe the basics of analytics and the importance of using data to gain insights
  • Assess best practices in governance, and legal and compliance considerations
  • Identify ways to stay current in the industry

Programme Structure

Courses include:

  • Analytics,  
  • Best practices
  • Strategies to remain current in this changing and dynamic field.

Lecturers

Kelly Thibodeau

Key information

Duration

  • Part-time
    • 3 months

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • No Textbook required but Students may be required to purchase an account on a commercial web development platform, at the cost of up to $100. Instructor to provide more information via Nexus.

Tuition Fee

To always see correct tuition fees
  • International

    525 CAD/full
    Tuition Fee
    Based on the tuition of 525 CAD for the full programme during 3 months.
  • National

    525 CAD/full
    Tuition Fee
    Based on the tuition of 525 CAD for the full programme during 3 months.

Funding

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Digital and Social Media Marketing
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