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Overview
Digital and Social Media Marketing from University of Winnipeg prepares students to evaluate the context and strategies for websites, blogs and social media in today’s marketing mix.
Students at Digital and Social Media Marketing from University of Winnipeg will:
- Define online branding and explain its role and impact from an organizational and personal point of view
- Apply niche marketing principles to grow an online audience in web and social channels
- Design online marketing campaigns using web writing best practices and search engine optimization techniques to produce user-friendly web and social media content
- Demonstrate content marketing knowledge by building a basic website using Squarespace
- Identify and apply best practices for digital and social media, including building community and community management
- Use key social media channels and tools for business, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn
- Describe the basics of analytics and the importance of using data to gain insights
- Assess best practices in governance, and legal and compliance considerations
- Identify ways to stay current in the industry
Programme Structure
Courses include:
- Analytics,
- Best practices
- Strategies to remain current in this changing and dynamic field.
Lecturers
Kelly Thibodeau
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Marketing Media Studies & Mass Media Digital Marketing View 25 other Short Courses in Digital Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No Textbook required but Students may be required to purchase an account on a commercial web development platform, at the cost of up to $100. Instructor to provide more information via Nexus.
Tuition Fee
To always see correct tuition fees
-
International
525 CAD/fullTuition FeeBased on the tuition of 525 CAD for the full programme during 3 months. -
National
525 CAD/fullTuition FeeBased on the tuition of 525 CAD for the full programme during 3 months.
Funding
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