Brand New Brand, Certificate | Part time online | Coursera | United States
2 months
Tuition fee
Apply date
Start date


The Brand New Brand course offered by Coursera in partnership with Calarts is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.

Visit the Visit university website for more information


This Brand New Brand course offered by Coursera in partnership with Calarts takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.

Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

What you will learn

  • Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization

  • Demonstrate visual research and development skills through the creation of a Brand Development Guide

  • Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images 

Programme Structure

Courses include:

  • Ideation: Invent Your Client
  • Visualization: Make Your Fake
  • Logotype: Brand Your Brand
  • Palette: Expand Your Brand
  • Application: Apply Your Brand
  • Publication: Display Your Brand
  • Final Review

Key information


  • Part-time
    • 2 months

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Intermediate Level

Tuition Fee

To always see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 2 months.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 2 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.


Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Our partners

Brand New Brand


Go to your profile page to get personalised recommendations!