From Brand to Image - Creating High Impact Campaigns That Tell Brand Stories

Overview

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Key facts

Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this From Brand to Image - Creating High Impact Campaigns That Tell Brand Stories course offered by Coursera in partnership with IE Business School serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!