In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them.
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI.
By taking the The Business of Social course offered by Coursera in partnership Northwestern University, you will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Additional MOOC 5 faculty include:
- Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern)
- Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
- Seth Redmore (CMO, Lexalytics, Inc.)
- Jeff Davidoff (CMO, Donuts.Domains)
- Matt Krull (Business Unit Executive, IBM Security)
- Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)
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- Legal Considerations
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- 1 months
Start dates & application deadlines
DisciplinesBusiness Administration Business Intelligence & Analytics Digital Marketing View 172 other Short Courses in Business Intelligence & Analytics in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.