42 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments), this Marketing analytics - Know your customers course offered by Coursera in partnership with Macquarie University will teach you what to measure – and how – in order to maximise customer value. 

Visit the official programme website for more information

Overview

Key Features

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this Marketing analytics - Know your customers course offered by Coursera in partnership with Macquarie University, is crucial to serving your customers well. 

Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. 

You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.

Programme Structure

Courses include:

  • The primacy of customer value
  • Types of customer data
  • Tools for analysing customer data
  • Combining tools for meaningful insight
  • Using customer data to drive strategy
  • Using digital and social marketing to improve customer value

Key information

Duration

  • Part-time
    • 42 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Beginner Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 42 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 42 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing analytics - Know your customers
-
Coursera

Wishlist

Go to your profile page to get personalised recommendations!