Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place.
This five-course Facebook Social Media Marketing course offered by Coursera in partnership with Facebook, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.
Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
Applied Learning Project
Our projects offer an opportunity to apply social media marketing skills practically.
From establishing your business goals and brand to creating and evaluating an ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins-and-outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
Get more detailsVisit official programme website
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Facebook
- Measure and Optimize Social Media Marketing Campaigns
- Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
- Save money: Spend less money on your learning if you plan to take multiple courses this year
- Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
- Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost
Check out the full curriculumVisit official programme website
- 7 months
- 2 hrs/week
Start dates & application deadlines
DisciplinesBusiness Administration Marketing Digital Marketing View 308 other Short Courses in Business Administration in United States
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.
Make sure you meet all requirementsVisit official programme website
InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 7 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 7 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.