7 months
Duration
Free
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Tuition fee
Anytime
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Apply date
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Start date

About

Launch your career in social media marketing with this Facebook Social Media Marketing course offered by Coursera in partnership with Facebook. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

Visit the official programme website for more information

Overview

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. 

This five-course Facebook Social Media Marketing course offered by Coursera in partnership with Facebook, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Applied Learning Project

Our projects offer an opportunity to apply social media marketing skills practically. 

From establishing your business goals and brand to creating and evaluating an ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins-and-outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.

Programme Structure

Courses included:

  • Introduction to Social Media Marketing
  • Social Media Management
  • Fundamentals of Social Media Advertising
  • Advertising with Facebook
  • Measure and Optimize Social Media Marketing Campaigns
More Details on Coursera Plus:
  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

Key information

Duration

  • Part-time
    • 7 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 7 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 7 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Facebook Social Media Marketing
-
Coursera

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