
Overview
Do you speak “business"? You will. This Business Fundamentals program from University of British Columbia - UBCx is designed to give you the terminology, concepts, and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own toolkit for strategy and decision-making.
You will get a general overview of the basic techniques of strong communication, both oral and written.
It will also cover marketing, which is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.
What you will learn
- Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
- Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
- Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Job Outlook
- Fundamental business training can help you secure your first significant business role, or take a next step in your management career.
- Employees in technical roles looking to bridge the gap to a management career will find their job prospects significantly enhanced by the Professional Certificate program.
- Job roles that would benefit include: sales/marketing coordinator, office manager, executive assistant, customer representative, management trainee, and technician.
Get more details
Visit university websiteProgramme Structure
Courses included:
- Business Foundations
- Business Communications
- Marketing
Audience
Expert instruction
Check out the full curriculum
Visit university websiteKey information
Duration
- Part-time
- 5 months
- 3 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Business Administration Business Intelligence International Business View 77 other Short Courses in International Business in United StatesExplore more key information
Visit university websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit university websiteTuition Fee
-
International
405 USD/fullTuition FeeBased on the tuition of 405 USD for the full programme during 5 months. -
National
405 USD/fullTuition FeeBased on the tuition of 405 USD for the full programme during 5 months.