Business Fundamentals

Overview

Do you speak “business"? You will. This Business Fundamentals program from University of British Columbia - UBCx is designed to give you the terminology, concepts, and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own toolkit for strategy and decision-making. 

You will get a general overview of the basic techniques of strong communication, both oral and written. 

It will also cover marketing, which is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.

What you will learn

• Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.

• Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.

• Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Job Outlook

• Fundamental business training can help you secure your first significant business role, or take a next step in your management career.

• Employees in technical roles looking to bridge the gap to a management career will find their job prospects significantly enhanced by the Professional Certificate program.

• Job roles that would benefit include: sales/marketing coordinator, office manager, executive assistant, customer representative, management trainee, and technician.