6 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills. The International Marketing and Cross Industry Growth Specialization is offered by Coursera in partnership with Yonsei University.

Visit the official programme website for more information

Overview

This International Marketing and Cross Industry Growth Specialization offered by Coursera in partnership with Yonsei University covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. 

This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. 

The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Skills You Will Gain

  • Business Marketing
  • Sports Marketing
  • Marketing
  • Global Marketing
  • Brand Management
  • Marketing Strategy
  • Variable Pricing
  • Hospital Management
  • Hotel Management
  • Marketing By Medium
  • Educational Entertainment

Programme Structure

Courses included:

  • Intro to International Marketing
  • International Marketing Entry and Execution
  • International B2B (Business to Business) Marketing
  • International Hospitality & Healthcare Services Marketing
  • International Entertainment and Sports Marketing
  • International Marketing & Cross Industry Growth Capstone Project

Key information

Duration

  • Part-time
    • 6 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 6 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 6 months.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Marketing and Cross Industry Growth
-
Coursera

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