This International Marketing and Cross Industry Growth Specialization offered by Coursera in partnership with Yonsei University covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion.
This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short.
The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Skills You Will Gain
- Business Marketing
- Sports Marketing
- Global Marketing
- Brand Management
- Marketing Strategy
- Variable Pricing
- Hospital Management
- Hotel Management
- Marketing By Medium
- Educational Entertainment
Get more detailsVisit official programme website
- Intro to International Marketing
- International Marketing Entry and Execution
- International B2B (Business to Business) Marketing
- International Hospitality & Healthcare Services Marketing
- International Entertainment and Sports Marketing
- International Marketing & Cross Industry Growth Capstone Project
Check out the full curriculumVisit official programme website
- 6 months
- 2 hrs/week
Start dates & application deadlines
DisciplinesBusiness Administration Marketing Digital Marketing View 131 other Short Courses in Marketing in United States
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- No prior experience required.
Make sure you meet all requirementsVisit official programme website
InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 6 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 6 months.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.