International Marketing and Cross Industry Growth, Short Course | Part time online | Coursera | United States
1 months
Tuition fee
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Harness your cross-country and cross-industry innovation skills. The International Marketing and Cross Industry Growth Specialization is offered by Coursera in partnership with Yonsei University.

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This International Marketing and Cross Industry Growth Specialization offered by Coursera in partnership with Yonsei University covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. 

This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. 

The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Skills You Will Gain

  • Business Marketing
  • Sports Marketing
  • Marketing
  • Global Marketing
  • Brand Management
  • Marketing Strategy
  • Variable Pricing
  • Hospital Management
  • Hotel Management
  • Marketing By Medium
  • Educational Entertainment

Programme Structure

Courses included:

  • International Marketing
  • International Marketing Entry and Execution
  • International B2B (Business to Business) Marketing
  • International Hospitality & Healthcare Services Marketing
  • International Entertainment and Sports Marketing
  • International Marketing & Cross Industry Growth Capstone Project

Key information


  • Part-time
    • 1 months
    • 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To always see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.


Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project

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